Breil

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Edmonds are proud to be an authorised stockist of Breil watches. Breil watches epitomises quality, craftsmanship and Italian style whilst being an affordable luxury item. Edmonds have many designs of Breil watches to suit every taste. Stylish and fashionable, this Italian company have been producing fine Italian watches since 1942.

They designed unisex watches that were accurate, had technical excellence whilst at the same time looking elegant, classical and forever Italian. In 1978 the 'Manta collection' was introduced. It was famous for it's advertising campaign, "Take anything but my Breil". In 1994 the brand was relaunched, becoming a huge success due to the unmistakeable revamped style and elegance of the Manta collection. Beautiful women wearing typically male watches in the adverts developed a new trend for that time.

In 2001 Breil stones, the firms steel jewellery line, was introduced. In this year Breil achieved leadership in its Italian market niche and implemented a strategy focused on international fame. The exports division was formed to manage brand distribution and development abroad, leading to Breils presence in over 40 countries today. In 2002 a new international advertising campaign "Don't touch my Breil" was launched and the first flagship store was opened in Corso Vercelli, Milan. In September 2003 Breil leather wear is introduced and a second flagship store was opened in Corso Vittorio Emanuele, Milan. One month later Breil's franchising project is introduced.

View our inspirational range of Breil watches at Edmonds and indulge yourself in pure Italian craftsmanship.

Edmonds are also proud official stockists of Breil Jewellery. Breil jewellery offers an inspiring collection of unique stainless steel jewellery, unusual in design but one that captures the imagination. Breil Jewellery locks in the natural beauty of stainless steel incorporating different elements to create beautiful jewellery that can be worn any time of the day. View our elegant range of Breil jewellery at Edmonds.  

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